Target Your Message

I was re-elected on Tuesday. I ran for re-election against not one, but TWO, opponents to represent a ward in my city that is home to about 8,000 people after the re-districting process following the 2010 census. I won without a runoff. This stat is why I'm writing this: Only 276 people voted in my race. How did I find 156 people to vote for me out of the 8,000 that potentially could have? I targeted my message. The first round of eliminations took place with a simple action. I requested the voter registration data for my ward from the county Board of Elections. That request cos...
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